A new brand, a new home and a digital strategy that turned website traffic into bookings and sales.
Project Summary
- Client: Jakes Executive Salon
- Industry: beauty
- My role: Designer, Developer & Content Strategist
- Core tasks: Content strategy, Web design, Web development, Digital marketing
- Appointed date: Oct 2020
- Completion: Oct 2020
- Team size: 1
With a new logo, new premises and a new audience to win, Jakes Executive Barber, Salon & Spa needed more than a website. They needed a plan to reach customers, and a beautiful, mobile-friendly site to bring them in.
What I delivered
- Content strategy. Messaging and a content plan for talking easily with existing and new customers.
- Website design and build. A stylish, mobile-responsive site showcasing the services and the new space.
- Digital marketing. Campaigns that drove traffic to the site and customers through the door.
The result
By pairing digital marketing with the new website, Jakes grew its sales and customer base, and became the talk of the town.
Tech stack
Frontend
- HTML5
- CSS3
- JavaScript
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